Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth

Sanjay Khosla

Mohanbir Sawhney

 

Fewer, Bigger, Bolder asks a simple but powerful question: Does your company have a sustainable model for profitable growth?

In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, they saw businesses taking on more products, more markets, more people, more acquisitions—adding more of everything except what really mattered: sustained profitable growth. In many companies they examined, every quarter was a mad dash to find yet another short-term fix to increase revenue.

Fewer, Bigger, Bolder offers a stark alternative to mindless expansion—a market-proven, step-by-step program to achieve sustained growth with rising profits and lower costs. The book boldly proclaims that given the right incentives, managers using this program can produce unbelievable results in impossibly short time frames. That’s exactly what Khosla accomplished as President of Kraft’s developing markets, which enjoyed eye-popping revenue growth from $5 billion to $16 billion in just six years, while profitability increased 50%. Professor Sawhney from the Kellogg School of Management at Northwestern University discovered a similar formula for stellar results when advising a portfolio of businesses from Fortune 500 companies to technology start-ups.

No matter how big the company or how difficult the economic environment, managers who use this seven-step program—Focus7—will learn how to make fewer but bigger bets and to create a virtuous cycle of growth. Fewer, Bigger, Bolder offers a systematic growth program that spans strategy, execution, people and organization. The Focus7 framework shows how you can drive growth by distorting resources against priorities, simplifying your operations and unleashing the potential of your people.

Fewer, Bigger, Bolder is grounded in decades of experience that Khosla and Sawhney have accumulated in leading and advising large and small companies worldwide. Destined to ignite a vigorous debate throughout the business community, Fewer, Bigger, Bolder is a game-changing look at growth that could not be more timely. Or more needed.

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