Consciousness in the Cloud

Mohan on May 3rd, 2012

As I fly from Seattle back to Chicago in the clouds, I marvel about what the Cloud has brought to us and how our lives have been transformed in a few short years.

It began with Hotmail and AOL Instant Messenger, and now we practically live in the  Cloud. Our communication is through the cloud. Our friendships are in the cloud. Our entertainment comes from the cloud. Our data is in the cloud. And so on.

Eventually, our Identity will be in the cloud. All our preferences and our personal information will be aggregated and stored in the cloud, perhaps managed by Identity Managers. We will delegate to them the responsibility of shopping and negotiating for us. We will allow access to our identity to merchants and service providers, just as we allow access to credit card information to merchants today.

Push this idea further, and we will create, in 10-20 years – our Digital Persona in the cloud. They will act, think and communicate like us. In fact, they WILL be us, or a close approximation. Imagine “downloading yourself” onto the cloud.  That will be the day – Consciousness in the Cloud! What a scary thought. Will the Cloud then become sentient? Will it be 1984 all over again?

In case you think this is all science fiction, keep in mind that Facebook is only 8 years old….

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The Four Stages of Professional Life

Mohan on October 17th, 2011

I gave a talk last month on the evolution of our career and professional life. I organized my thoughts by using a 4-stage model of the evolution of our professional life. Here’s the model: The Four Stages of Professional Life Age Career Years Name of Stage Life Objectives Professional and Career Goals Family and Personal Goals [...]

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I spoke at the Sikh Leadership Forum on October 14 in New York City, and talked about “finding your passion”. I got an email from a young woman who asked me how you can find your passion and how you can drown out the noise around you in discovering your true passion in work and [...]

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In my consulting and speaking work with technology companies, I am frequently asked a question – how should you position a mass market software product that has thousands of features for a specific customer segment?  Consider products like Microsoft Office, Intuit’s Quicken or Adobe Photoshop.  These are gargantuan products that have evolved over decades and [...]

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I’m traveling to India on business. I am staying at a hotel and I need to call my driver when I’m ready to leave. How do I let him know I’m ready to go? I don’t want to call his mobile phone as I would have to pay $3/minute for roaming charges to my U.S. [...]

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Finding your Groove

Mohan on July 9th, 2011

I am so fortunate that I have found my passion professionally. Rather, it is my passion that found me as I muddled along in life like driftwood, swept by the current of social pressures and norms. I became an engineer and then went to business school because that’s what everyone did. Then I did my [...]

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Solve a real problem: The problem you solve for your customers should be real in that it should address a valid pain point. Sometimes, founders of startups are enamored with problems they believe are real, but customers don’t actually see things the same way!  For instance, Netflix solved a real problem of usurious late fees [...]

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Above and Beyond (Written in 1988!)

Mohan on May 31st, 2011

There must be more to life. Than chasing shadows. Than clutching at emptiness. Than images and illusions. Than seeing yourself in others. Than craving for possessions. Than music and moods. Than pleasures of the senses. There must be more to friendship. Than associations of convenience. Than empty hellos and forced smiles. Than mundane conversations. Than [...]

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As companies think about how to get more for their marketing dollars, I believe they need to approach the problem systemically, by looking at the taxonomy of their marketing spend (people spend, program spend and infrastructure spend), and by identifying different “value levers” that can increase the efficiency and effectiveness of marketing. I’ve come up [...]

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On This Day…

Mohan on May 8th, 2011

This is a poem I wrote for a friend’s wedding yesterday: Today in your hand I place my hand Today in your arms I place my body Today in your lips I place my smile Today in your songs I place my voice Today in your music I place my beat Today in your dreams [...]

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