http://mohansawhney.com/2008/11/20/4-challenges-in-customer-segmentation/ Collaborative Conversations Thu, 11 Feb 2010 18:40:47 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://mohansawhney.com/2008/11/20/4-challenges-in-customer-segmentation/comment-page-1/#comment-24 Online Advertising Live » Blog Archive » 4 Challenges in Customer Segmentation Fri, 28 Nov 2008 16:09:39 +0000 http://mohansawhney.com/?p=44#comment-24 [...] Mohan wrote an interesting post today on4 Challenges in Customer SegmentationHere’s a quick excerptCustomer segmentation is probably the most important concept in marketing. But it is also one the most difficult to do well. In this post, I reflect on four key issues that marketers must address in their segmentation work: … [...] [...] Mohan wrote an interesting post today on4 Challenges in Customer SegmentationHere’s a quick excerptCustomer segmentation is probably the most important concept in marketing. But it is also one the most difficult to do well. In this post, I reflect on four key issues that marketers must address in their segmentation work: … [...]

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