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	<title>Mohan Sawhney &#187; Marketing</title>
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	<link>http://mohansawhney.com</link>
	<description>Perspectives on Technology, Marketing and Life</description>
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		<title>Positioning Technology Products – Don’t Sell the Swiss Army Knife!</title>
		<link>http://mohansawhney.com/2011/07/31/positioning-technology-products-%e2%80%93-don%e2%80%99t-sell-the-swiss-army-knife/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=positioning-technology-products-%25e2%2580%2593-don%25e2%2580%2599t-sell-the-swiss-army-knife</link>
		<comments>http://mohansawhney.com/2011/07/31/positioning-technology-products-%e2%80%93-don%e2%80%99t-sell-the-swiss-army-knife/#comments</comments>
		<pubDate>Sun, 31 Jul 2011 21:11:14 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=212</guid>
		<description><![CDATA[In my consulting and speaking work with technology companies, I am frequently asked a question – how should you position a mass market software product that has thousands of features for a specific customer segment?  Consider products like Microsoft Office, Intuit’s Quicken or Adobe Photoshop.  These are gargantuan products that have evolved over decades and [...]]]></description>
		<wfw:commentRss>http://mohansawhney.com/2011/07/31/positioning-technology-products-%e2%80%93-don%e2%80%99t-sell-the-swiss-army-knife/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Is Your Startup Solving a Worthwhile Problem? Seven Questions to Ponder</title>
		<link>http://mohansawhney.com/2011/06/05/is-your-startup-solving-a-worthwhile-problem-seven-questions-to-ponder/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=is-your-startup-solving-a-worthwhile-problem-seven-questions-to-ponder</link>
		<comments>http://mohansawhney.com/2011/06/05/is-your-startup-solving-a-worthwhile-problem-seven-questions-to-ponder/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 03:58:22 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=185</guid>
		<description><![CDATA[Solve a real problem: The problem you solve for your customers should be real in that it should address a valid pain point. Sometimes, founders of startups are enamored with problems they believe are real, but customers don&#8217;t actually see things the same way!  For instance, Netflix solved a real problem of usurious late fees [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Missed Calls – Customer Disloyalty Programs from Telecom Companies</title>
		<link>http://mohansawhney.com/2011/04/25/missed-calls-customer-disloyalty-programs-from-telecom-companies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=missed-calls-customer-disloyalty-programs-from-telecom-companies</link>
		<comments>http://mohansawhney.com/2011/04/25/missed-calls-customer-disloyalty-programs-from-telecom-companies/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 16:54:29 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=150</guid>
		<description><![CDATA[A fundamental tenet in marketing is that you should reward customer loyalty.  In fact, loyalty programs are an important pillar of competitive advantage and profits for airlines, hotels, credit cards and retailers.  The more you fly with an airline or the more nights you stay at a hotel, the better they treat you. This makes [...]]]></description>
		<wfw:commentRss>http://mohansawhney.com/2011/04/25/missed-calls-customer-disloyalty-programs-from-telecom-companies/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>The Power of Focus</title>
		<link>http://mohansawhney.com/2011/03/12/the-power-of-focus/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-power-of-focus</link>
		<comments>http://mohansawhney.com/2011/03/12/the-power-of-focus/#comments</comments>
		<pubDate>Sat, 12 Mar 2011 20:26:14 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=134</guid>
		<description><![CDATA[We all marvel at the innovation and value that Apple has created in the past decade. But the lesson I take away from Apple is the power of focus . Apple basically has only five products, yet it generates $65 billion in revenues and has a market capitalization of almost $300 billion! One thing that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Back to Fundamentals (Again!)</title>
		<link>http://mohansawhney.com/2011/01/16/back-to-fundamentals-again/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=back-to-fundamentals-again</link>
		<comments>http://mohansawhney.com/2011/01/16/back-to-fundamentals-again/#comments</comments>
		<pubDate>Sun, 16 Jan 2011 20:47:37 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=140</guid>
		<description><![CDATA[Fundamentals are fundamentals for a reason. They don’t change. We tend to get carried away by newness, and assume that everything needs to change. As the French saying goes, “plus ça change, plus c’est la même chose” – the more things change, the more they stay the same. We tend to forget this. I remember [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Second thoughts on the iPad</title>
		<link>http://mohansawhney.com/2010/07/04/second-thoughts-on-the-ipad/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=second-thoughts-on-the-ipad</link>
		<comments>http://mohansawhney.com/2010/07/04/second-thoughts-on-the-ipad/#comments</comments>
		<pubDate>Sun, 04 Jul 2010 21:45:45 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=123</guid>
		<description><![CDATA[I had posted earlier that I did not understand what need the Apple iPad really fills, and what use cases and scenarios it enables that are currently not possible. I had concluded that the iPad had no clear purpose and no clear position. Well, I&#8217;m being forced to reconsider my thoughts for two reasons. First, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The iPad: In the middle (of nowhere)</title>
		<link>http://mohansawhney.com/2010/01/28/the-ipad-in-the-middle-of-nowhere/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-ipad-in-the-middle-of-nowhere</link>
		<comments>http://mohansawhney.com/2010/01/28/the-ipad-in-the-middle-of-nowhere/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 19:21:14 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=82</guid>
		<description><![CDATA[Not even 24 hours since the announcement of the much-hyped iPad and much real and virtual ink has already been spilt. Here is my two cents. I think the iPad is aimed squarely at the center &#8211; of nowhere. I&#8217;m trying to understand the scenarios where the iPad does something that other devices we own (including [...]]]></description>
		<wfw:commentRss>http://mohansawhney.com/2010/01/28/the-ipad-in-the-middle-of-nowhere/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Business Model Innovation &#8211; Keurig’s C/OS “Coffee Operating System”</title>
		<link>http://mohansawhney.com/2008/12/15/business-model-innovation-keurig%e2%80%99s-cos-%e2%80%9ccoffee-operating-system%e2%80%9d/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=business-model-innovation-keurig%25e2%2580%2599s-cos-%25e2%2580%259ccoffee-operating-system%25e2%2580%259d</link>
		<comments>http://mohansawhney.com/2008/12/15/business-model-innovation-keurig%e2%80%99s-cos-%e2%80%9ccoffee-operating-system%e2%80%9d/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 18:28:34 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/2008/12/15/business-model-innovation-keurig%e2%80%99s-cos-%e2%80%9ccoffee-operating-system%e2%80%9d/</guid>
		<description><![CDATA[Last weekend, my wife made a convincing case for an interesting kitchen appliance – the Keurig Platinum Single Cup Brewing System.  The device is really innovative – it brews a single cup of coffee, tea, hot cocoa or even iced coffee in less than a minute, using “K-Cups” that you load into the machine and discard [...]]]></description>
		<wfw:commentRss>http://mohansawhney.com/2008/12/15/business-model-innovation-keurig%e2%80%99s-cos-%e2%80%9ccoffee-operating-system%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>4 Challenges in Customer Segmentation</title>
		<link>http://mohansawhney.com/2008/11/20/4-challenges-in-customer-segmentation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=4-challenges-in-customer-segmentation</link>
		<comments>http://mohansawhney.com/2008/11/20/4-challenges-in-customer-segmentation/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 22:29:10 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=44</guid>
		<description><![CDATA[Customer segmentation is probably the most important concept in marketing. But it is also one the most difficult to do well. In this post, I reflect on four key issues that marketers must address in their segmentation work: Scope of segmentation – What is the appropriate scope at which segmentation studies should be conducted? Specifically, [...]]]></description>
		<wfw:commentRss>http://mohansawhney.com/2008/11/20/4-challenges-in-customer-segmentation/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marketing lessons from the Obama campaign</title>
		<link>http://mohansawhney.com/2008/11/05/marketing-lessons-from-the-obama-campaign/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketing-lessons-from-the-obama-campaign</link>
		<comments>http://mohansawhney.com/2008/11/05/marketing-lessons-from-the-obama-campaign/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 19:27:50 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=42</guid>
		<description><![CDATA[For students of marketing, Barack Obama’s campaign is an excellent marketing case study on positioning and messaging. Here are some lessons I take away from his campaign: Focus on pain points: Successful marketers are very clear about the customer pain points that their products or services address. Apple improved the lousy experience of buying and [...]]]></description>
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		<slash:comments>1</slash:comments>
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