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	<title>Mohan Sawhney &#187; Technology</title>
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	<link>http://mohansawhney.com</link>
	<description>Perspectives on Technology, Marketing and Life</description>
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		<title>Consciousness in the Cloud</title>
		<link>http://mohansawhney.com/2012/05/03/consciousness-in-the-cloud/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=consciousness-in-the-cloud</link>
		<comments>http://mohansawhney.com/2012/05/03/consciousness-in-the-cloud/#comments</comments>
		<pubDate>Fri, 04 May 2012 02:35:36 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=235</guid>
		<description><![CDATA[As I fly from Seattle back to Chicago in the clouds, I marvel about what the Cloud has brought to us and how our lives have been transformed in a few short years. It began with Hotmail and AOL Instant Messenger, and now we practically live in the  Cloud. Our communication is through the cloud. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Positioning Technology Products – Don’t Sell the Swiss Army Knife!</title>
		<link>http://mohansawhney.com/2011/07/31/positioning-technology-products-%e2%80%93-don%e2%80%99t-sell-the-swiss-army-knife/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=positioning-technology-products-%25e2%2580%2593-don%25e2%2580%2599t-sell-the-swiss-army-knife</link>
		<comments>http://mohansawhney.com/2011/07/31/positioning-technology-products-%e2%80%93-don%e2%80%99t-sell-the-swiss-army-knife/#comments</comments>
		<pubDate>Sun, 31 Jul 2011 21:11:14 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=212</guid>
		<description><![CDATA[In my consulting and speaking work with technology companies, I am frequently asked a question – how should you position a mass market software product that has thousands of features for a specific customer segment?  Consider products like Microsoft Office, Intuit’s Quicken or Adobe Photoshop.  These are gargantuan products that have evolved over decades and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Finding your Groove</title>
		<link>http://mohansawhney.com/2011/07/09/getting-into-your-groove/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=getting-into-your-groove</link>
		<comments>http://mohansawhney.com/2011/07/09/getting-into-your-groove/#comments</comments>
		<pubDate>Sat, 09 Jul 2011 18:56:25 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=201</guid>
		<description><![CDATA[I am so fortunate that I have found my passion professionally. Rather, it is my passion that found me as I muddled along in life like driftwood, swept by the current of social pressures and norms. I became an engineer and then went to business school because that&#8217;s what everyone did. Then I did my [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>7 Value Levers to Improve Marketing Productivity</title>
		<link>http://mohansawhney.com/2011/05/26/value-levers-to-improve-marketing-productivity/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=value-levers-to-improve-marketing-productivity</link>
		<comments>http://mohansawhney.com/2011/05/26/value-levers-to-improve-marketing-productivity/#comments</comments>
		<pubDate>Thu, 26 May 2011 17:33:28 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=174</guid>
		<description><![CDATA[As companies think about how to get more for their marketing dollars, I believe they need to approach the problem systemically, by looking at the taxonomy of their marketing spend (people spend, program spend and infrastructure spend), and by identifying different &#8220;value levers&#8221; that can increase the efficiency and effectiveness of marketing. I&#8217;ve come up [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Missed Calls – Customer Disloyalty Programs from Telecom Companies</title>
		<link>http://mohansawhney.com/2011/04/25/missed-calls-customer-disloyalty-programs-from-telecom-companies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=missed-calls-customer-disloyalty-programs-from-telecom-companies</link>
		<comments>http://mohansawhney.com/2011/04/25/missed-calls-customer-disloyalty-programs-from-telecom-companies/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 16:54:29 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=150</guid>
		<description><![CDATA[A fundamental tenet in marketing is that you should reward customer loyalty.  In fact, loyalty programs are an important pillar of competitive advantage and profits for airlines, hotels, credit cards and retailers.  The more you fly with an airline or the more nights you stay at a hotel, the better they treat you. This makes [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Famous Mistakes</title>
		<link>http://mohansawhney.com/2011/04/20/famous-mistakes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=famous-mistakes</link>
		<comments>http://mohansawhney.com/2011/04/20/famous-mistakes/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 20:13:03 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=128</guid>
		<description><![CDATA[Most companies spend an enormous amount of time and effort in seeking out best practices from their business or from companies they admire. Whenever I am asked to speak on a topic to a senior executive audience, they want to know about best practices they can learn from. While best practices are valuable, the single-minded [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Back to Fundamentals (Again!)</title>
		<link>http://mohansawhney.com/2011/01/16/back-to-fundamentals-again/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=back-to-fundamentals-again</link>
		<comments>http://mohansawhney.com/2011/01/16/back-to-fundamentals-again/#comments</comments>
		<pubDate>Sun, 16 Jan 2011 20:47:37 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=140</guid>
		<description><![CDATA[Fundamentals are fundamentals for a reason. They don’t change. We tend to get carried away by newness, and assume that everything needs to change. As the French saying goes, “plus ça change, plus c’est la même chose” – the more things change, the more they stay the same. We tend to forget this. I remember [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Second thoughts on the iPad</title>
		<link>http://mohansawhney.com/2010/07/04/second-thoughts-on-the-ipad/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=second-thoughts-on-the-ipad</link>
		<comments>http://mohansawhney.com/2010/07/04/second-thoughts-on-the-ipad/#comments</comments>
		<pubDate>Sun, 04 Jul 2010 21:45:45 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=123</guid>
		<description><![CDATA[I had posted earlier that I did not understand what need the Apple iPad really fills, and what use cases and scenarios it enables that are currently not possible. I had concluded that the iPad had no clear purpose and no clear position. Well, I&#8217;m being forced to reconsider my thoughts for two reasons. First, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Windows Phone 7 Series &#8211; Finally, Microsoft gets it!</title>
		<link>http://mohansawhney.com/2010/02/16/windows-phone-7-series-finally-microsoft-gets-it/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=windows-phone-7-series-finally-microsoft-gets-it</link>
		<comments>http://mohansawhney.com/2010/02/16/windows-phone-7-series-finally-microsoft-gets-it/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 16:21:22 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=112</guid>
		<description><![CDATA[There&#8217;s a Turkish proverb that says &#8211; &#8220;No matter how far you have gone down the wrong road &#8211; turn back!&#8221; That&#8217;s Microsoft for you in the mobile device business. For several years, I have voiced my frustrations to my friends in Redmond (disclaimer &#8211; I spend quite a bit of time with Microsoft on [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Do Leopards Change their Spots?</title>
		<link>http://mohansawhney.com/2010/02/11/do-leopards-change-their-spots/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=do-leopards-change-their-spots</link>
		<comments>http://mohansawhney.com/2010/02/11/do-leopards-change-their-spots/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 18:42:06 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=103</guid>
		<description><![CDATA[A few weeks ago, I gave a keynote speech to the global marketing team at Cisco Systems. In my talk, I made a provocative observation. I noted that Cisco has acquired several B2C (business-to-consumer) companies including Linksys and Pure Digital (makers of the elegant Flip camcorder). Further, Cisco has other interesting products like Internet phones [...]]]></description>
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		<slash:comments>1</slash:comments>
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