My new book – Collaborating With Customers to Innovate
My new book just got published in Europe. I co-wrote this with two Italian co-authors – Emanuela Prandelli and Gianmario Vernona. They are both at Bocconi University in Milan. The book is called Collaborating with Customers to Innovate: Conceiving and Marketing New Products in the Network Age. The book synthesizes the work that the three of us have been doing on collaborative innovation and distributed innovation with customers in viertual environments. We discuss the power of virtual environments as a platform for collaborating with customers. We look in-depth at phenomena like Virtual Knowledge Brokers, Customer Communities, Open Source Systems. We present several in-depth case studies of companies that are leveraging the Internet for co-creation and collaborative innovation with customers.
The book can be found on Amazon UK at the following URL:
Collaborating With Customers to Innovate
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Collaborative Analytics
I gave a keynote last week at the Teradata User Group Conference in Las Vegas. The subject was “Collaborative Analytics”. To me, it seems logical that two key trends – the rise of Collaboration and the interest in Analytics should come together to create the concept of Collaborative Analytics. I define Collaborative Analytics as a process where inter-organizational teams organize, analyze and interpret federated customer and operations data to make better joint business decisions.
In this presentation, I first talk about the importance of Collaboration, and the rise of the Collaborative Enterprise. The Collaborative Enterprise consists of Collaborative Business Processes, which are inter-enterprise processes that need to be designed and optimized at the Business Network level, not at the level of the enterprise. Next, I discuss the concept of Collaborative Analytics, which is analytics for the Collaborative Enterprise. I point out the promise and potential of Collaborative Analytics, and discuss the challenges in implementation. I also offer a 5-step process for putting Collaborative Analytics to work.
The presentation can be viewed here:
