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	<title>Mohan Sawhney</title>
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	<link>http://mohansawhney.com</link>
	<description>Collaborative Conversations</description>
	<pubDate>Mon, 15 Dec 2008 19:37:55 +0000</pubDate>
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		<title>Business Model Innovation - Keurig’s C/OS “Coffee Operating System”</title>
		<link>http://mohansawhney.com/2008/12/15/business-model-innovation-keurig%e2%80%99s-cos-%e2%80%9ccoffee-operating-system%e2%80%9d/</link>
		<comments>http://mohansawhney.com/2008/12/15/business-model-innovation-keurig%e2%80%99s-cos-%e2%80%9ccoffee-operating-system%e2%80%9d/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 18:28:34 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
		
		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/2008/12/15/business-model-innovation-keurig%e2%80%99s-cos-%e2%80%9ccoffee-operating-system%e2%80%9d/</guid>
		<description><![CDATA[Last weekend, my wife made a convincing case for an interesting kitchen appliance – the Keurig Platinum Single Cup Brewing System.  The device is really innovative – it brews a single cup of coffee, tea, hot cocoa or even iced coffee in less than a minute, using “K-Cups” that you load into the machine and discard [...]]]></description>
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		<title>Yin and Yang (a Poem to end the Year)</title>
		<link>http://mohansawhney.com/2008/12/14/yin-and-yang-a-poem-to-end-the-year/</link>
		<comments>http://mohansawhney.com/2008/12/14/yin-and-yang-a-poem-to-end-the-year/#comments</comments>
		<pubDate>Sun, 14 Dec 2008 10:47:20 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
		
		<category><![CDATA[Poetry]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/2008/12/14/yin-and-yang-a-poem-to-end-the-year/</guid>
		<description><![CDATA[
in every dusk a new dawning 
in every cloud a new lining
in every storm a new calming
in every winter a new warming
 
in every hurt a new caring 
in every frown a new smiling 
in every silence a new calling 
in every crime a new forgiving 
 
in every sleep a new awakening
in every shunning a new [...]]]></description>
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		</item>
		<item>
		<title>Words on Words - a Poem</title>
		<link>http://mohansawhney.com/2008/12/14/words-on-words-a-poem/</link>
		<comments>http://mohansawhney.com/2008/12/14/words-on-words-a-poem/#comments</comments>
		<pubDate>Sun, 14 Dec 2008 10:45:04 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
		
		<category><![CDATA[Poetry]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/2008/12/14/words-on-words-a-poem/</guid>
		<description><![CDATA[Words are wings for ideas to take flight
 
Words are rays that bring feelings to light 
 
Words are bridges that span heart to heart
 
Words are arrows that can tear us apart
 
Words are legacies we leave when we pass 
 
Words are clothes for our naked thoughts 
 
Words are a balm that can heal our sorrows
 
Words are paths [...]]]></description>
		<wfw:commentRss>http://mohansawhney.com/2008/12/14/words-on-words-a-poem/feed/</wfw:commentRss>
		</item>
		<item>
		<title>4 Challenges in Customer Segmentation</title>
		<link>http://mohansawhney.com/2008/11/20/4-challenges-in-customer-segmentation/</link>
		<comments>http://mohansawhney.com/2008/11/20/4-challenges-in-customer-segmentation/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 22:29:10 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=44</guid>
		<description><![CDATA[Customer segmentation is probably the most important concept in marketing. But it is also one the most difficult to do well. In this post, I reflect on four key issues that marketers must address in their segmentation work:

Scope of segmentation – What is the appropriate scope at which segmentation studies should be conducted? Specifically, how [...]]]></description>
		<wfw:commentRss>http://mohansawhney.com/2008/11/20/4-challenges-in-customer-segmentation/feed/</wfw:commentRss>
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		<title>A brief poem (on a Santiago - ORD flight)</title>
		<link>http://mohansawhney.com/2008/11/17/a-brief-poem-on-a-santiago-ord-flight/</link>
		<comments>http://mohansawhney.com/2008/11/17/a-brief-poem-on-a-santiago-ord-flight/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 22:58:17 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
		
		<category><![CDATA[Poetry]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=43</guid>
		<description><![CDATA[Butterflies
My thoughts flit around

Like butterflies

On gossamer wings

Soaring on currents

Of glorious memories

Only to descend steeply

Into melancholy valleys

Pausing on a flower of love

To drink your heady nectar

Till it is time to move on

To lands unknown

And gardens unseen

To fly is to keep living

For thoughts want to be free

Like butterflies

On gossamer wings.
]]></description>
		<wfw:commentRss>http://mohansawhney.com/2008/11/17/a-brief-poem-on-a-santiago-ord-flight/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Marketing lessons from the Obama campaign</title>
		<link>http://mohansawhney.com/2008/11/05/marketing-lessons-from-the-obama-campaign/</link>
		<comments>http://mohansawhney.com/2008/11/05/marketing-lessons-from-the-obama-campaign/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 19:27:50 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=42</guid>
		<description><![CDATA[ For students of marketing, Barack Obama’s campaign is an excellent marketing case study on positioning and messaging. Here are some lessons I take away from his campaign:
Focus on pain points: Successful marketers are very clear about the customer pain points that their products or services address. Apple improved the lousy experience of buying and [...]]]></description>
		<wfw:commentRss>http://mohansawhney.com/2008/11/05/marketing-lessons-from-the-obama-campaign/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Reflections on Obama</title>
		<link>http://mohansawhney.com/2008/11/05/reflections-on-obama/</link>
		<comments>http://mohansawhney.com/2008/11/05/reflections-on-obama/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 19:25:56 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=41</guid>
		<description><![CDATA[A new day dawns today in America as Barack Obama becomes the first African American president of the United States. This is a time for us to look ahead. But it is also a time for me to look back and to marvel at how far this man and this country have come in four [...]]]></description>
		<wfw:commentRss>http://mohansawhney.com/2008/11/05/reflections-on-obama/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Cooking - the engineering way</title>
		<link>http://mohansawhney.com/2008/10/28/cooking-the-engineering-way/</link>
		<comments>http://mohansawhney.com/2008/10/28/cooking-the-engineering-way/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 13:59:28 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=40</guid>
		<description><![CDATA[In recent years, I have become somewhat competent at cooking. I never paid much attention to my culinary capabilities in the past, but a change in my life circumstances made me try my hand at cooking. And it has turned out quite well. I receive lots of compliments about my cooking. So what&#8217;s my secret?  [...]]]></description>
		<wfw:commentRss>http://mohansawhney.com/2008/10/28/cooking-the-engineering-way/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A poem I wrote on a plane this week</title>
		<link>http://mohansawhney.com/2008/10/24/another-new-poem/</link>
		<comments>http://mohansawhney.com/2008/10/24/another-new-poem/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 16:27:43 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
		
		<category><![CDATA[Poetry]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=39</guid>
		<description><![CDATA[

Memory Lane
Today I walked down memory lane 
Thought I’d visit with myself in the past
It had been a long time
As I rummaged through my mind
Dusting off cobwebs from what was
I uncovered a scene that lay forgotten
Faded and dimmed by passages of time
As I began to play it back in my mind
It slowly came into focus
I [...]]]></description>
		<wfw:commentRss>http://mohansawhney.com/2008/10/24/another-new-poem/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Musings from Mexico</title>
		<link>http://mohansawhney.com/2008/10/24/musings-from-mexico/</link>
		<comments>http://mohansawhney.com/2008/10/24/musings-from-mexico/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 16:26:05 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=38</guid>
		<description><![CDATA[I was in Mexico this week to deliver a public seminar on Marketing. My host was Seminarium Mexico - they organize top-quality seminars featuring faculty from leading business schools. In my conversation with the host and participants, it became obvious to me how quickly the financial markets crisis affected the Mexican economy, and how bad [...]]]></description>
		<wfw:commentRss>http://mohansawhney.com/2008/10/24/musings-from-mexico/feed/</wfw:commentRss>
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