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	<title>Mohan Sawhney</title>
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	<link>http://mohansawhney.com</link>
	<description>Perspectives on Technology, Marketing and Life</description>
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		<title>Consciousness in the Cloud</title>
		<link>http://mohansawhney.com/2012/05/03/consciousness-in-the-cloud/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=consciousness-in-the-cloud</link>
		<comments>http://mohansawhney.com/2012/05/03/consciousness-in-the-cloud/#comments</comments>
		<pubDate>Fri, 04 May 2012 02:35:36 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=235</guid>
		<description><![CDATA[As I fly from Seattle back to Chicago in the clouds, I marvel about what the Cloud has brought to us and how our lives have been transformed in a few short years. It began with Hotmail and AOL Instant Messenger, and now we practically live in the  Cloud. Our communication is through the cloud. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Four Stages of Professional Life</title>
		<link>http://mohansawhney.com/2011/10/17/224/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=224</link>
		<comments>http://mohansawhney.com/2011/10/17/224/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 02:09:38 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Life Musings]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=224</guid>
		<description><![CDATA[I gave a talk last month on the evolution of our career and professional life. I organized my thoughts by using a 4-stage model of the evolution of our professional life. Here&#8217;s the model: The Four Stages of Professional Life Age Career Years Name of Stage Life Objectives Professional and Career Goals Family and Personal Goals [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Finding your Passion &#8211; Letter to a Young Woman</title>
		<link>http://mohansawhney.com/2011/10/15/finding-your-passion-letter-to-a-young-woman/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=finding-your-passion-letter-to-a-young-woman</link>
		<comments>http://mohansawhney.com/2011/10/15/finding-your-passion-letter-to-a-young-woman/#comments</comments>
		<pubDate>Sat, 15 Oct 2011 19:35:03 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Life Musings]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=217</guid>
		<description><![CDATA[I spoke at the Sikh Leadership Forum on October 14 in New York City, and talked about &#8220;finding your passion&#8221;. I got an email from a young woman who asked me how you can find your passion and how you can drown out the noise around you in discovering your true passion in work and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Positioning Technology Products – Don’t Sell the Swiss Army Knife!</title>
		<link>http://mohansawhney.com/2011/07/31/positioning-technology-products-%e2%80%93-don%e2%80%99t-sell-the-swiss-army-knife/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=positioning-technology-products-%25e2%2580%2593-don%25e2%2580%2599t-sell-the-swiss-army-knife</link>
		<comments>http://mohansawhney.com/2011/07/31/positioning-technology-products-%e2%80%93-don%e2%80%99t-sell-the-swiss-army-knife/#comments</comments>
		<pubDate>Sun, 31 Jul 2011 21:11:14 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=212</guid>
		<description><![CDATA[In my consulting and speaking work with technology companies, I am frequently asked a question – how should you position a mass market software product that has thousands of features for a specific customer segment?  Consider products like Microsoft Office, Intuit’s Quicken or Adobe Photoshop.  These are gargantuan products that have evolved over decades and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Communicating with “The Missed Call”: An Indian Innovation</title>
		<link>http://mohansawhney.com/2011/07/12/communicating-with-%e2%80%9cthe-missed-call%e2%80%9d-an-indian-innovation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=communicating-with-%25e2%2580%259cthe-missed-call%25e2%2580%259d-an-indian-innovation</link>
		<comments>http://mohansawhney.com/2011/07/12/communicating-with-%e2%80%9cthe-missed-call%e2%80%9d-an-indian-innovation/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 02:10:28 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Life Musings]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=206</guid>
		<description><![CDATA[I’m traveling to India on business. I am staying at a hotel and I need to call my driver when I’m ready to leave. How do I let him know I’m ready to go? I don’t want to call his mobile phone as I would have to pay $3/minute for roaming charges to my U.S. [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Finding your Groove</title>
		<link>http://mohansawhney.com/2011/07/09/getting-into-your-groove/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=getting-into-your-groove</link>
		<comments>http://mohansawhney.com/2011/07/09/getting-into-your-groove/#comments</comments>
		<pubDate>Sat, 09 Jul 2011 18:56:25 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=201</guid>
		<description><![CDATA[I am so fortunate that I have found my passion professionally. Rather, it is my passion that found me as I muddled along in life like driftwood, swept by the current of social pressures and norms. I became an engineer and then went to business school because that&#8217;s what everyone did. Then I did my [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Is Your Startup Solving a Worthwhile Problem? Seven Questions to Ponder</title>
		<link>http://mohansawhney.com/2011/06/05/is-your-startup-solving-a-worthwhile-problem-seven-questions-to-ponder/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=is-your-startup-solving-a-worthwhile-problem-seven-questions-to-ponder</link>
		<comments>http://mohansawhney.com/2011/06/05/is-your-startup-solving-a-worthwhile-problem-seven-questions-to-ponder/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 03:58:22 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=185</guid>
		<description><![CDATA[Solve a real problem: The problem you solve for your customers should be real in that it should address a valid pain point. Sometimes, founders of startups are enamored with problems they believe are real, but customers don&#8217;t actually see things the same way!  For instance, Netflix solved a real problem of usurious late fees [...]]]></description>
		<wfw:commentRss>http://mohansawhney.com/2011/06/05/is-your-startup-solving-a-worthwhile-problem-seven-questions-to-ponder/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Above and Beyond (Written in 1988!)</title>
		<link>http://mohansawhney.com/2011/05/31/above-and-beyond-written-in-1988/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=above-and-beyond-written-in-1988</link>
		<comments>http://mohansawhney.com/2011/05/31/above-and-beyond-written-in-1988/#comments</comments>
		<pubDate>Tue, 31 May 2011 10:39:35 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Poetry]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=179</guid>
		<description><![CDATA[There must be more to life. Than chasing shadows. Than clutching at emptiness. Than images and illusions. Than seeing yourself in others. Than craving for possessions. Than music and moods. Than pleasures of the senses. There must be more to friendship. Than associations of convenience. Than empty hellos and forced smiles. Than mundane conversations. Than [...]]]></description>
		<wfw:commentRss>http://mohansawhney.com/2011/05/31/above-and-beyond-written-in-1988/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 Value Levers to Improve Marketing Productivity</title>
		<link>http://mohansawhney.com/2011/05/26/value-levers-to-improve-marketing-productivity/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=value-levers-to-improve-marketing-productivity</link>
		<comments>http://mohansawhney.com/2011/05/26/value-levers-to-improve-marketing-productivity/#comments</comments>
		<pubDate>Thu, 26 May 2011 17:33:28 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=174</guid>
		<description><![CDATA[As companies think about how to get more for their marketing dollars, I believe they need to approach the problem systemically, by looking at the taxonomy of their marketing spend (people spend, program spend and infrastructure spend), and by identifying different &#8220;value levers&#8221; that can increase the efficiency and effectiveness of marketing. I&#8217;ve come up [...]]]></description>
		<wfw:commentRss>http://mohansawhney.com/2011/05/26/value-levers-to-improve-marketing-productivity/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>On This Day&#8230;</title>
		<link>http://mohansawhney.com/2011/05/08/on-this-day/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=on-this-day</link>
		<comments>http://mohansawhney.com/2011/05/08/on-this-day/#comments</comments>
		<pubDate>Sun, 08 May 2011 22:25:39 +0000</pubDate>
		<dc:creator>Mohan</dc:creator>
				<category><![CDATA[Poetry]]></category>

		<guid isPermaLink="false">http://mohansawhney.com/?p=170</guid>
		<description><![CDATA[This is a poem I wrote for a friend&#8217;s wedding yesterday: Today in your hand I place my hand Today in your arms I place my body Today in your lips I place my smile Today in your songs I place my voice Today in your music I place my beat Today in your dreams [...]]]></description>
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		<slash:comments>0</slash:comments>
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