A Dark Poem
So it unravels
One thread at a time
The fabric we weave
Of living and loving
So it darkens
One cloud at a time
The horizon we seek
Of hoping and arriving
So it crumbles
One hurt at a time
The foundation we build
Of supporting and believing
So it flickers
One gust at a time
The candle we light
Of caring and comforting
So it weakens
One fight at a time
The bond we forge
Of having and holding
Subscribe to this blog's RSS feed
Business Model Innovation – Keurig’s C/OS “Coffee Operating System”
Last weekend, my wife made a convincing case for an interesting kitchen appliance – the Keurig Platinum Single Cup Brewing System. The device is really innovative – it brews a single cup of coffee, tea, hot cocoa or even iced coffee in less than a minute, using “K-Cups” that you load into the machine and discard [...]
Yin and Yang (a Poem to end the Year)
in every dusk a new dawning in every cloud a new lining in every storm a new calming in every winter a new warming in every hurt a new caring in every frown a new smiling in every silence a new calling in every crime a new forgiving in every sleep a new [...]
Words on Words – a Poem
Words are wings for ideas to take flight Words are rays that bring feelings to light Words are bridges that span heart to heart Words are arrows that can tear us apart Words are legacies we leave when we pass Words are clothes for our naked thoughts Words are [...]
4 Challenges in Customer Segmentation
Customer segmentation is probably the most important concept in marketing. But it is also one the most difficult to do well. In this post, I reflect on four key issues that marketers must address in their segmentation work: Scope of segmentation – What is the appropriate scope at which segmentation studies should be conducted? Specifically, [...]
Butterflies
My thoughts flit around Like butterflies On gossamer wings Soaring on currents Of glorious memories Only to descend steeply Into melancholy valleys Pausing on a flower of love To drink your heady nectar Till it is time to move on To lands unknown And gardens unseen To fly is to keep living For thoughts want [...]
Marketing lessons from the Obama campaign
For students of marketing, Barack Obama’s campaign is an excellent marketing case study on positioning and messaging. Here are some lessons I take away from his campaign: Focus on pain points: Successful marketers are very clear about the customer pain points that their products or services address. Apple improved the lousy experience of buying and [...]
Reflections on Obama
A new day dawns today in America as Barack Obama becomes the first African American president of the United States. This is a time for us to look ahead. But it is also a time for me to look back and to marvel at how far this man and this country have come in four [...]
Cooking – the engineering way
In recent years, I have become somewhat competent at cooking. I never paid much attention to my culinary capabilities in the past, but a change in my life circumstances made me try my hand at cooking. And it has turned out quite well. I receive lots of compliments about my cooking. So what’s my secret? [...]
A poem I wrote on a plane this week
Memory Lane Today I walked down memory lane Thought I’d visit with myself in the past It had been a long time As I rummaged through my mind Dusting off cobwebs from what was I uncovered a scene that lay forgotten Faded and dimmed by passages of time As I began to play it back [...]
